Culture
A new amusement park in London offers parents a break while their children work in ambulances, firefighters, salesmen, etc.
At KidZania Park, Westfield, London, children aged 4 to 14 can choose one of several occupations for one day, including surgery, firefighter and stylist. It all takes place inside an ultra-realistic replica of a small town.
The park covers an area of almost 7,000 square meters, and the ceiling height is comparable to the height of one of Heathrow Airport's terminals.
The children's town has 60 buildings, including a hospital, police station, fire station, runway, stadium, bakery, beauty salon, and even a disco.
This idea was first implemented in Mexico, and there are already 19 KidZania parks in the world, located in Tokyo, Kuala Lumpur, Mumbai, Istanbul, Cairo and Seoul.
Children wear electronic bracelets at the entrance to the park so that parents know their children's exact position while they are relaxing or shopping.
Children aged seven and over receive 50 KidZos, the city's special currency.
Children's City of Professions
Each job takes approximately 20 minutes and is rewarded with a paycheck — each job has its own paycheck. A surgeon has the highest salary.
The hardest working kids can spend the money they earn at KidZania.
As in real cities, you can find well-known brands here. It has an H&M recycling store, a Renault racetrack and engineering center where you can learn about renewable energy, and an Innocent-inspired smoothie plant Drinks, where, among other things, they teach children the origin of food.
Brands such as The Bank of England, Big Yellow, Bose, British Airways, Cadbury and Mothercare can also be found in the city. All these companies are advertised in this town for a reason – they sponsor it and help support and develop the project so that children can learn something new.
Each role playing game is designed to teach a child useful things for life, such as financial literacy, teamwork, and independence.
According to Joel Cadbury, director of KidZania's London branch, the children's town has been worked on for a very long time to make it look as much like the real world as possible.
The price for one child ticket starts at £8.65 and goes up to £29.50 per day of visit. For adults, the ticket costs £18.